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UNDERRATED CREATIVES
For the overlooked.
Atlanta Based
Creative Group
Underrated Creatives is a storytelling-driven production company that turns bold ideas into cinematic experiences. We specialize in crafting standout commercials and branded content that resonate—blending sharp strategy with visual style to move audiences and elevate brands.
Whether we’re shaping a 30-second spot or a 3-minute branded short, we approach every project with the same philosophy: authenticity cuts through. We work closely with clients, agencies, and fellow creatives to develop work that’s not just seen—but remembered.
Founded by creators who know what it means to be overlooked, we champion fresh voices, underdog stories, and undeniable visuals. Our mission is simple: bring underrated talent and ideas to the front of the screen, where they belong.
COMMERCIALS
Honda Powersports: No sweat
Bumble: Ghosts are of the past
Home Depot: Here to help
BRANDED CONTENT
Longevity Wines: The overflow
Farm Action: Breakfast is a scramble
New Balance: msftsrep unboxing
The
Creatives
Jarius Brown
Founder, Lead Director
Jarius Brown is a Director and creative visionary with a passion for merging story, sound, and culture. With branded content credits for industry giants like New Balance and Epic Records, Jarius brings a cinematic edge to every project he touches. He’s also crafted impactful social concepts for cultural icons like Dwyane Wade and Fresh Prince of Bel-Air actor, Jimmy Akingbola.
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Originally rooted in the sports world, Jarius made a deliberate pivot into filmmaking after noticing a gap in unique storytelling and music integration for commercial advertisements. That gap became his creative spark. Now, through Underrated Creatives, he aims to shine a light on those who have felt creatively overlooked.
Juwan Morgan
DP & Editor
Juwan Morgan is a multifaceted DP and editor with a sharp eye for rhythm, texture, and visual storytelling. His work spans music, lifestyle, and branded content—capturing and cutting dynamic visuals for names like Dreamville Records, hip-hop duo EarthGang, and wellness brand Comxpss.
With a strong sense of movement and mood, Juwan brings a cinematic approach to everything from high-energy performance shoots to meditative lifestyle pieces. At Underrated Creatives, he’s the visual engine—translating bold ideas into compelling, camera-forward narratives that hit with both style and substance.